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Nielsen: Europeans Are More Responsive To Mobile Ads Than U.S. Counterparts
Via Scoop.it – Digital MediaAccording to some new figures from Nielsen comparing consumer actions in the four countries, the U.S. scored almost consistently lower than the other three across different...
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Italian Digital Marketing Trends 2012
MagNews ha pubblicato la ricerca completa Digital Marketing Trends 2012. La ricerca realizzata con Nielsen fa seguito al rapporto Email Marketing Trends 2011 mirando a indagare i comportamenti e le...
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Italy Fastest Growing EU5 Online Video Market
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study from the comScore Video Metrix service, indicating that 24 million Italians watched an average of 144...
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Trust in Advertising: Owned, Earned and (social) Paid
In a recent Nielsen global study, all forms of paid advertising—TV, print, digital, radio—showed a gap in the “trust factor,” with a majority of respondents reporting that they don’t trust each type...
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Nielsen: Your kid wants an iOS device for Christmas, don’t mess it up!
When it comes to devices, kids’ holiday wish lists are simple this year. The most-wanted gifts are predominantly from one company—Apple. According to a recent Nielsen study, Apple’s popularity leading...
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Nielsen State of the Media: The Social Media Report 2012
Social media is coming of age. Since the emergence of the first social media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful...
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